This is apt info
Jose Santa Clara, Autohagiographer
by Joseph T. Sinclair
Just as webwork and the Internet were too important to leave to programmers, apps are also too important to leave to programmers. Apps have been in the programmers realm for the first half-decade of mobile computing, but the inevitable authoring software has now become widely available to enable the rest of us to easily make apps.
In 2012 Adobe integrated digital book design into its primary publishing software InDesign so that one can make book apps as well as ebooks. Many other authoring platforms are also available. The authoring software will get better, easier, and less expensive putting the creation of book apps well within the reach of individual authors and small publishers.
Ironically, major publishers have generally not published book apps because of the high programming costs. That has changed dramatically with the advent of authoring software, and the major publishers are now faced with a dilemma. To publish in ebook form or to publish in book app form? That is the question. The former may be a dead end for many genres in the long run. The latter is priced quite low.
Nonetheless, O’Reilly now offers many books in book app form. That’s to be expected of O’Reilly, a publisher of information for geeks. But it’s the harbinger of things to come.
Although HTML5 has recently become the new standard for the Web, it is also quickly becoming a publishing standard. Thus, if you can code HTML (and anyone can), you can create an attractive book app. Many of the app authoring programs are simply conversion programs that translate HTML5 pages into book apps.
The app authoring software is all over the place in pricing, some inexpensive but most expensive. As the industry matures, however, authoring software will become ubiquitous and inexpensive. In fact, Adobe now offers its core publishing software for a reasonable monthly fee with unlimited app conversion, making the Adobe pricing very attractive for those who publish routinely (see the Creative Cloud at the Adobe website – http://adobe.com).
It’s clear that because of authoring software, book apps are no longer the purview of programmers, and the digital publishing of books is now embarking on a new course.
The author of this article, Joseph T. Sinclair, is the author of twenty How To books published by national publishers.
For low-cost non-exclusive reprints rights for this article, contact sales@AuthorsAndPublishersDigitalReview.
©2014 Joseph T. Sinclair. All rights reserved.