by Joseph T. Sinclair
Apple tried the Newton (a hand-held computer). Microsoft had a hand-held computer operating system. Various no-longer-with-us companies tried tablet readers. And the road to the mid-first-decade of the 21st Century was littered with various hand-held and tablet computing devices and software, all unsuccessful. Some spectacularly unsuccessful. The pundits were unanimous in saying that such devices were a nonstarter. The public just didn’t want them.
Then Steve Jobs decided to bet his company on both a handheld computer (married to a cell phone) and a tablet. The guy was nuts. He was apparently the only person on the planet that didn’t know he was doomed to failure.
Likewise, everyone knows that using diverse media in digital publications simply isn’t appealing. It’s never been successful. The pundits are unanimous in proclaiming that diverse media publishing is a dead issue. In fact, many are even saying that print will be with us for a long time. And it’s quite obvious to all that the pundits couldn’t be more right.
Now that we’re on the cusp of ubiquitous and easy-to-use diverse media publishing capability, you have to ask yourself, why? What’s the point? Why complicate the creative process with technology that no one is ever going to use? Good question. And look at Adobe betting the future of the company on the Creative Cloud (comprehensive diverse media publishing software). The Cloud crowd over at Adobe is delusional.
Let’s face it. A lot of this high tech stuff just doesn’t work.
The author of this article, Joseph T. Sinclair, is the author of twenty How To books published by national publishers.
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©2014 Joseph T. Sinclair. All rights reserved.