by Joseph T. Sinclair
Diverse media has started to creep into our daily digital consumption. That is, the use of a second or third medium in digital presentations has started to become the rule instead of the exception.
Think news websites. The inclusion of video clips (in addition to text) has been widespread for several years. Many websites use video (in addition to text) for education, informational presentations, or sales presentations. And now we have regular TV commercials on the Web. And keep in mind YouTube. Many creative publishers incorporate their YouTube video clips into their other digital presentations.
Of course, color graphics have enhanced text on the Web from day one. More and more we even see animations. Not cartoons, but animated graphics that help convey business, scientific, humanistic, and other information. Slide show presentations are common.
Lately audio has materialized here and there. Podcasts have been around for a while and are available on many websites. Audio books are nothing new, but audio book samples featured as sound bites on websites are. Voice bites are starting to proliferate.
Most of this media activity has taken place on the Web. With the advent of HTML5 and its advanced media capabilities the trend to use a second and third medium in webpages will grow stronger.
What happens on the Web creates expectations. When consumers begin to expect diverse media in their media consumption, those publishers that provide it are likely to fare better than their competitors. And quite naturally that is happening already. Expectations regarding digital publications are on the rise.
It’s time for the publishing industry to reinvent itself with greater use of diverse media.
The author of this article, Joseph T. Sinclair, is the author of twenty How To books published by national publishers.
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©2014 Joseph T. Sinclair. All rights reserved.